Type Face Typo


Wiz Emglish: You Never Get A Second Chance to Make a First Impression

My school recently purchased a shiny new Starex van to cart kids to and from their lessons. It’s fast. It’s quiet. And best yet it seats twelve comfortably. There’s just one problem: the paint job. In the director’s choice to go with the hip squiggly scribble typeface, she overlooked the fact that the “N” in “English” morphed into an unsightly “M” character. As if our hogwan’s name isn’t bad enough in the first place. Wiz English? Really? It sounds as if we simultaneously teach English and treat Irritable Bladder Syndrome or something. Now things are even worse. Walking up to the building today I could only hang my head in shame upon seeing our mangled new logo. Here we are trying to teach people English and we can’t even spell it right on our damn van. I gingerly broached the subject at a staff meeting today but I got the impression that the directors could really care less about the misspelling. All the kids thought the doodled new logo was totally rad, and most of the parents who pay their tuitions can’t read English anyway, so it’s a wash. Oh well. Proper spelling be damned. We’re still the best Emglish teachers in town!

Related Listening: “Misread” – Kings of Convenience


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s