I smile a little bit every time I see this sign outside a Thai restaurant on The Ave. Sometimes I imagine that it has nothing to do with the prices on a menu, but rather, the sign is trying to convey some deeper existential message – as if anything I ever wanted in life could be had for the low low price of $6.99. In a world of fine print and special conditions and ads that try to trick and confuse buyers, this sign keeps things nice and simple: Everything. $6.99. Sounds like a deal.